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Today low cost Mobile Service Provider Vaya has announced a ‘Price Beat Guarantee’ for 4G Sim-only plans.

The short version of the offer – If any customer can point to a cheaper deal on the market that has the same voice, text and data inclusions, then Vaya will not only match it, but offer the first month for free.

Earlier today I spoke with Jennifer Snell, marketing manager for Vaya about this new price guarantee and about why locking into a contract with a mobile service provider may not always offer the best deal.

Listen below.