Don’t want to pay the entire cost of software up front? Buy an annual subscription instead.
We already see this with products like Internet Security software, however this is becoming a trend across different types of software.
Recently I caught up with Paul Robson from Adobe Australia who speaks about how this business model now operates with Adobe Creative Cloud.
Listen to the interview here – [audio:https://www.techdaily.com.au/b2/wp-content/uploads/2012/06/Adobe-Paul-Robson-Interview_June-2012.mp3|titles=Adobe Paul Robson Interview_June 2012]
