Smartphones are becoming the travel agent in your pocket with online travel bookings on the rise.
Tripadvisor’s Tripbarometer connected traveller report reveals that the amount of people using mobile apps to book their accommodation over the past year has doubled from 4 to 8 percent.
These connected travellers are also more likely to want to have their smartphone with them when they travel with 67 percent using it to find activities at their destination.
Who exactly are these ‘connected travellers’ and does this mean the end for traditional travel agents?
Earlier this week I spoke with Stephanie Boyle from Trip Advisor about the report and trends in online travel bookings. Listen below.
