Are You the Unsung Hero of Your Friends’ Instagram?
Ever found yourself contorting into strange positions in public, all in the name of getting that perfect, flattering shot for a friend or partner? If so, it sounds like you might be what Samsung is calling an “Unsung Snapper.”
If you’re the designated photographer in your social circle, you’re far from alone. New research suggests that nearly half of all Australians (45%) are playing photographer for their loved ones’ social media accounts at least once a week.
While it might seem like a simple act of kindness, being the one behind the camera comes with its own set of frustrations. A whopping 70% of Aussies feel that the endless quest for the perfect photo can ruin the moment. More than half get annoyed by how long the process takes, and for Gen Z and Millennials, it can be downright embarrassing, with almost 50% admitting they’ve felt awkward while on photo duty.
No one knows this pressure better than Joshua Gross, husband of Australian personality Sophie Monk. “If the shot doesn’t work out, it’s on me,” Gross admits. “There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.”
Gross says that even with a “gorgeous subject,” he often takes hundreds of photos to nail “the one,” battling everything from bad weather to stray photobombers.
It’s a familiar story. According to the same research, almost a third of us have been asked to retake a photo because of a less-than-perfect facial expression, while another third have had shots ruined by something or someone in the background.
In a bid to help the long-suffering photographers of Australia, Samsung is highlighting the smarts of its recently launched Galaxy S25 Edge. The new phone is super slim, weighing just 163g, but packs a powerful 200MP camera and advanced low-light photography features.
The real game-changer for the “Unsung Snapper,” however, might be the built-in AI editing tools. Annoying photobomber? The ‘Object Eraser’ can digitally remove them. Your friend blinked at the crucial moment? ‘Best Face’ can swap in a better expression from another shot in the burst. These clever features aim to eliminate the need for endless retakes.
“By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment,” says Nathan Rigger from Samsung Australia.
