Would you buy a car based on a Virtual Reality test drive?
A recent Google Global Auto Shopper study revealed that online video (non-VR) is already helping people skip the test drive and make a purchase decision, but Ford want to take that a step further.
At the recent Future with Ford Innovation Forum, Ford revealed that it’s
currently exploring the potential of a range of virtual and augmented reality technologies …which could have you interacting with a new car from the comfort of your own home…complete with that new car smell.
The company is already using Virtual reality in the engineering process with virtual-reality facilities in the United States, Germany, China, India, Brazil, Mexico and Australia.